I recently saw an ad taped to my mailbox Taysom Hill Saints Jersey , mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time Chauncey Gardner-Johnson Saints Jersey , however, the ad was soliciting a service which, I feel, requires a personal connection. The ad simply stated: ?Affordable, Quality Erik McCoy Saints Jersey , Licensed, Day Care. Call XXX-XXXX?
While I do not have children yet, I can only assume a responsible parent would look at this impersonal solicitation for their young children and laugh. Would you consider trusting this nameless, faceless, credit-less Alvin Kamara Saints Jersey , organization with your children? Maybe some days this would be appealing, but realistically?
I started thinking about credibility and what an important role it plays in today's business economy. I looked in the yellow pages for a landscaping company ? six pages vying for my dollar, yet all of them lacked personality. Not one said, ?We are a credible company you have heard of.?
Granted, building a brand name takes longer than a day or a dollar. Not one person on my mailing list has the Microsoft arsenal of marketers Marshon Lattimore Saints Jersey , nor do they have the brand recognition worldwide. But thousands of 'small businesses? (a term I hate) have incredible local recognition. Think Blue Sky Landscaping (for you Western Washington folks), what about Dillanos Coffee? They are based right here in Sumner. Ever heard of Pink Coconut? Headquartered in Puyallup.
What do you do to make your company say, ?I am someone you can trust.?? How do your customers get to be your customers? Obviously word of mouth is a powerful marketing tool ? but you can't buy that. If you could, we would all be millionaires and word of mouth would not have the same credibility. What about new customers?
For some, leaving an anonymous flyer on a mailbox will work. For daycare? For in-home services? No.
Write back and let me know what you do to bring creditability to your company. In my next article Tre'Quan Smith Saints Jersey , I will share some of your thoughts ? think about it, instant (creditable, free) publicity.
One of the most memorable quotes that I heard from a trainer came from a man I knew named Rizal:
?As trainees, you are supposed to interrupt me if you don't understand something. You are supposed to ask questions. But you are not to go ahead of where we are in the class. All of the sections will be covered in due time.?
As a trainee, I could not have agreed more with Rizal. He made an impact on me. He was one of the best trainers I have ever known. What made him a great trainer was that he loved his career. (Notice I didn't say job.) I knew he viewed his classroom as more than just a place to go to work everyday.
One great tactic that worked for me happened when I was a restaurant manager. When I would train employees, I would purposely ask them questions that were contradictory. For example, I would ask, ?This order is to go, right?? When the trainees answered yes or no Michael Thomas Saints Jersey , I always asked them why they gave their answer. I wanted them to discover for themselves what should and should not be.
The tactic worked because they learned to rely and trust their own reasoning. Their productivity rose as a result. They were empowered to decide what actions needed to be done, and they took the necessary steps that generated results.
Are you letting your trainees know that you are open to ALL questions? Are you asking yourself what you need to do to ask great questions? Are you wondering how you can get your trainees to be comfortable with you so they can get the most of their training?
Here's Some Steps To Show You How:
1. Be up front with your trainees. Let them know that there is NO such thing as a dumb question and that the ONLY stupid questions are the ones not asked.
2. Tell them that they can discuss questions offline if they are not comfortable asking a question in front of others.
3. If someone asks a great question, acknowledge him or her right away.
4. If a trainee asks a question which emits discontent among other trainees, let the classroom know that they are in class to learn and that even the most seemingly silly question could help reinforce answers to other questions. Remind them that no one knows everything, and the moment they stop learning Drew Brees Saints Jersey , is the moment they stop growing.
Great trainers are great because they listen. They know that the material they are teaching is new to each person in the room, and they take their time making sure that every person understands it. They have patience and persistence. They are grateful for being able to make a difference in the lives of the people they train. Inside of you is the same greatness. Use it to empower your trainees.
Features and Benefits of SEO Services
Posted On : Feb-24-2010 | seen (530) times | Article Word Count : 436 |