Movers and Other Useful Services Business Articles | November 13 Wholesale Devin Booker Jersey , 2012 When it comes to moving from one house to another most people are stressed out as this is a huge undertaking requiring some serious consideration and important decisions. In addition, the bigger the f...
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Sales & Marketing, Prepare to Engage! - Why These Two May Finally Be Getting Together Business Articles | November 14 Wholesale Charles Barkley Jersey , 2007 "Engagement" is undoubtedly the word du jour of the marketing world. But just what is audience engagement, and how can both sales and marketing professionals benefit from it?
Sales and marketing. Marketing and sales. So close, and yet, so different. The unique, sometimes contradictory principles of these two business disciplines are well documented.
There are countless treatises on this eternal conflict Wholesale Grant Hill Jersey , many right here within in these pages. People with very big brains spend an inordinate amount of time trying to figure out how to bridge the gap between these two critical, but often conflicting business disciplines.
But are the pundits simply perpetuating a legendary feud, a culture of conflict that really isn't relevant anymore? I mean, without this topic, what else would they write about? Are they like the dentist who doesn't really want cavities to go away Wholesale Jason Kidd Jersey , at least not all of them?
I for one believe we can start burying the S&M hatchet once and for all. Because today, effective sales and marketing really aren't so different. "Effective" is the key word, of course. But in the current business environment, the chasm that has always existed between those who create the brand and those who push the product seems to be closing.
In fact, the fundamental qualities of good marketing and good sales were never all that out of alignment. The most immediate goals of those practicing their respective crafts were Wholesale Shaquille O’Neal Jersey , and that probably led to all the misunderstanding. But in the end, very similar principles applied. And whatever real differences there may have been are rapidly fading away, simply because both sides of the debate are now reporting to a new boss, one that has never been so powerful, so critical Wholesale Steve Nash Jersey , so fickle and so unforgiving their target audience.
THE AUDIENCE CALLS ALL THE SHOTS
In the past, we sales and marketing experts held most of the cards. Marketers pushed information to audiences through a relatively small number of communication channels traditional broadcast, print, outdoor, direct mail Wholesale Dan Majerle Jersey , PR. Sales professionals were pitching prospects who had few, if any available options. Of course there was always competition lurking in the shadows; but they were relatively scarce when compared with today's competitive landscape, where access to messages, promises, deals and promotions is virtually unlimited.
People just aren't so easily persuaded anymore. The world is totally transparent to anyone who cares to look inside Wholesale Kevin Johnson Jersey , and as a result, audiences of all kinds demand greater accountability from the companies they do business with.
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